Q: What is classic or 2D animation?
A: 2D animation is focused on creating characters, storyboards and backgrounds in two-dimensional spaces. Often it is thought as traditional animation, the figures can move up and down, left, and right. Bitmap and vector graphics are used by 2D animation to create and edit the animated images and is created using computers and software programs like Toon Boom, Adobe Photoshop, Flash, After Effects, and Maya.

Q: How Is 2D Animation Created?
A: The old traditional way, also named as Frame tot Frame animation, to create a 2D animation is to take a pencil and a paper and start drawing the story. But for that purpose, a lot of time, skills and papers are needed, because for one second of animation are needed 24 sheets of paper with small changes added in each one to make a movement of the character.
Nowadays, 2D animation is created on computer programs. Animators perform a lot of works for their clients, such as character design, implementation of digital animation and video, creation of stop motion and web animation, variety of designs with the use of life drawing techniques.

Q: What is the difference between 2D and 3D Animation?
A: The main difference between the two animations is that in 2D animation the characters do not appear to move toward or away from the viewer, as they would in 3D animation. The 2D character is drawn on one sheet and if you want to look it on another angle, it must be drawn again in that angle. With the 3D animation the character can be manipulated just by dragging it to another position. 3D animation allows creating realistic objects.

Q: What is 3D Animation?
A: 3D animating is process of generating three-dimensional moving images in a digital environment. It is completely on computer, it cannot be made by hand. It is based on the technique used for manipulating the objects, which helps giving them the illusion of movement or animation. The procedure is categorized into three sections – modelling, layout and animation and rendering. Modelling describes the procedure of generating 3D objects within a certain scene. Layout and animation phase is the process for positioning and animating the objects within a certain scene. Rendering describes the final result or output of completed computer graphics. The process of production is fully completed with the careful combination of the sections.

Q: What is Rigging?
A: Specifically, rigging is creating the bone structure of a 3D model. This bone structure helps to manipulate the 3D model like a puppet for animation.
Almost everything can be rigged. A space ship, a soldier, a galaxy, a door, it does not make any difference what the object is. Adding bones will allow any object to be animated freely.

Q: What is VFX?
A: VFX stands for Visual effects. It is a combination of all 3D animation, real footage & special effects. First live footage is taken by camera. Then 3D objects are created by software. After that both are combined, special effects like fire, smoke, explosion, etc. are added to it.

Q: What is 3D Rendering, Texturing and Lighting?
A: 3D rendering or photo-real rendering is producing an image based on three-dimensional data stored within a computer. 3D rendering can be designed to be abstract or as realistic as painting or photograph. Unlike photography, however, everything is imaginary and scenes need to be created.
Texturing is a method by which are add details, where you specify a colour, a level of reflectivity and a degree of bumpiness to scene. Textures allow 3D models to look significantly more detailed and realistic than they would otherwise.
Lighting – is an important aspect of scene setup in making it look realistic, this is the process where you create lightning sources to your environment, shade, shadows and reflections.

Q: What is 3D Projection Mapping?
A: 3D video-mapping is a technology which stands out among other marketing technique through the ability to animate stationary objects with 3D video. With the use of projectors, along with a creative animation on the building face, that is focused on a building’s contours, shape and size, this technique creates an eye catching optical illusions.

Q: Where 3D animation can be found?
A: 3D animation can be used for everything. It is used in a lot of spheres such as advertisement, television, web sites, movies, architectures, visualisations, presentations etc.

Q: What are Motion graphics?
A: Transforming the client’s idea into a short animation using motion graphics, keep the audience’s interest on the story.
Motion design is creating usually abstract shapes show practically anything! It’s mostly like storytelling, but not limited to using characters or text only and its aim is to deliver the message through amazing visuals and sounds. The sounds part is just as important as the visuals. It all clicks into one ‘wow’ when you see it.

Q: What is Stop Motion Animation?
A: This is an old technique. We choose an object, take a photo of it, then change it just a little and photograph it again. Then we put those photos in short video and it looks just like the objects was moving by itself from the start.

Q: What is Cut-Out Animation?
A: Likely to stop motion, but this one is two-dimensional. It looks like objects onscreen are cut-out of paper and brought to life to move and interact with cut-out background etc. It is used in a lot of explainer videos.

Q: How to budget your animation project?
A: There are basically two ways in which you can approach the topic of budgeting:

  • 1. Start collaborating with an animation studio, show them examples of the style you want and ask them to give you a ball park figure.
  • 2. Tell the studio about your budget and ask them to fit the product into it.

Q: How much does animation cost to produce?
A: If you are looking for a concrete answer of how much it costs to make an animated video (regardless whether it is 2D or 3D), first you have to know the parameters of the animation you seek. You should look for example references and determine style of the animation; length of the video; complexity of movements and number of characters; detail of backgrounds etc.
Budgeting your animated video project is not a fast process.
Usually, animation studios’ first ask what the length of the video is and all of the above parameters? That helps the studio to decide how many designers and animators are needed and how much time it will take to complete the project.
If you not certain of what exactly is best for your needs, to help you create a unique video for your idea, the studio should offer you a selection of styles. It can be 2D or 3D animation, motion graphics, or stop motion.

Q: Do I need script writer?
A: If there is no an idea yet, our copywriters can write the script for you based on the information you provide in your brief. We will need to know as much about your idea as possible, to produce the script of the animation that will identify correctly your needs.

Q: What are Storyboards?
A: Storyboard is the first item checked on the list in all animation services. Why? Because it’s the most useful tool to describe the idea of screenwriters or Clients into the picture. It makes a world of difference to have a drawn-out script, see the movement and characters.

Q: What is Post-production?
A: Post-production is the last step of the production process and it is a part of creating a film, television programs, radio programs, commercials, digital and photographs products. It is the longest part of making the final product and includes the editing, colour grading, finishing and sound design. It is a combination of all filmed scenes and computer animated characters, which are corrected and put together by the director and the editor.
Steps of the Post-production process:

  1. Choosing an editing format
    There are two ways of making a post-production – an old way and a digital way. The old way is so-called film way, which is shooting and editing film, or splice film on film editing equipment. The digital way is more used these days. It is all computerized.
  2. Editting
    The editor’s work is to read the script, edit the footage in the best way to recreate the story and advise during the process.
  3. Sound editor
    Sound editor cut dialogue tracks, re-create sound effects, and get cue sheets ready for mixing.
  4. Do ADR
    ADR stands for Automatic Dialogue Replacement. This is the step where the actors lip sync and loop the dialogues that are not sharp and clear.
  5. Do Foley
    It is like the ADR, but recording sounds like steps, whistling, birds, etc.
  6. Secure music
    Buying the rights for any popular music used in the production.
  7. Do re-recording
    Mixing and putting all the dialogues and sounds in their right positions in the production.
  8. Make a trailer
    Trailer is a short video representing the production in its best light.

Q: Do you need music for your video?
A: We can offer you music for your video and compose it especially for you. This is the best way to catch the vibe of the movie and make the character stronger. We can help you to find the right voice from various artists we are working with or make the sound design for the video. In case of using published music, you have to buy the copyright to use it in the video.

Q: Do you offer colour correction and grading services?
A: Yes, we are working with the best software and hardware on the market and giving our costumers the possibility to see the work on a special 4K cinema screen in our home office.

Q: Do you have a studio that we can meet at?
Yes. We have a studio location:
Yuzhen park residence,
No 53, G, office 11,
1408 Sofia, Bulgaria